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Nice Cream was launched shortly after Nice Blocks under the Tommy & James brand umbrella.
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I created a brand identity which is cohesive with the look and feel of Nice Blocks but makes their unique dairy-free coconut ice cream stand out.
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The pattern bands around the tub reflect the Pacific Island nation of Samoa where the coconuts are harvested.
---
Nice Cream was launched shortly after Nice Blocks under the Tommy & James brand umbrella.
---
I created a brand identity which is cohesive with the look and feel of Nice Blocks but makes their unique dairy-free coconut ice cream stand out.
---
The pattern bands around the tub reflect the Pacific Island nation of Samoa where the coconuts are harvested.
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